Each stage of a sales cycle begins with the identification of a potential lead and ends with a successful sale order. Multiple departments collaborate to create leads and income throughout the whole sales and marketing cycle. Businesses employ a variety of apps and systems to manage key operations for each department. Integration across such various processes can be challenging and time-consuming, which is expensive for the business in terms of time and resources. Data silos caused by ineffective integration can impede the identification of prospective sales opportunities, customer experience, and revenue creation. Need for Change Purchasing processes in B2B are [...]