SAP ECPM: A Guide to Your Customer Data Management
Organizations from many industries are increasingly recognizing the critical relevance of data privacy and consent in the quickly expanding digital ecosystem. With companies collecting and processing vast amounts of personal information, establishing a solid framework for managing user consent and preferences has become a crucial challenge. To address the challenges, the need for Customer Data Management has become important! So what is Customer Data management? Customer Data Management allows you to manage and use customer data to improve your customer interactions. It offers a number of features that provide you a comprehensive understanding of your consumers' behavior. With privacy at [...]