Reengineering business processes of Petrochemical Industry Leader of UAE

This project marked a milestone in business process enhancement for our client, utilizing SAP S/4HANA and Salesforce for unparalleled operational synergy.

December 12, 2025

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Client overview

A leading provider of adaptable plastic solutions, this joint venture thrives in Asia, Middle East & Africa. Their expertise lies in crafting innovative polyethylene & polypropylene materials for diverse industries, ranging from infrastructure to healthcare. With a strong focus on employee well-being and responsible business conduct, they're a key player shaping the future of plastics.

Solution offered

This integration initiative transformed the client’s enterprise landscape by migrating to SAP S/4HANA 2021 and harmonizing operations with Salesforce CRM, SAP SuccessFactors, and SAP Logistics Business Network (LBN). The project aimed to streamline sales order processing, billing, distribution, and align finance and HR functions with organizational goals. Leveraging SAP S/4HANA’s advanced capabilities, the solution enabled real-time data accessibility, improved scalability, and seamless interoperability across systems. Key modules such as Sales and Distribution, Materials Management, Finance, Controlling, Human Capital Management, Governance Risk and Compliance, Production Planning, and Quality Management were integrated to enhance transparency, product quality, and departmental efficiency.

The deployment of SAP LBN optimized supply chain operations, while SAP Fiori improved user experience with intuitive interfaces. SAP BPC strengthened financial planning and strategic alignment. Integration with SAP CRM and Salesforce enhanced customer engagement and sales performance, while SAP SuccessFactors streamlined workforce management. Overall, this end-to-end transformation delivered automated workflows, improved distribution efficiency, and strong alignment across sales, supply chain, finance, and HR—establishing a scalable, future-ready operational platform.

Business challenges

  • Difficulties in managing and processing sales orders efficiently, leading to delays and inaccuracies in billing and customer dissatisfaction.

  • Poor integration between CRM systems like Salesforce and SAP S/4HANA hindered seamless operations, affecting sales, customer service, and overall business agility.

  • Inadequate distribution processes led to logistical challenges, affecting supply chain reliability and timely delivery of goods.

  • Financial and human resources operations were constrained by outdated systems, impacting reporting, compliance, and strategic decision-making.

Business outcomes

  • Reduction in the average time from order placement to delivery, enhancing customer satisfaction.

  • Improvement in the accuracy of customer data across platforms, reducing discrepancies and improving service quality.

  • Enhanced metrics around delivery lead times and distribution accuracy, reflecting improved logistics management.

  • Decrease in operational costs due to streamlined processes in finance and HR, measured through cost savings.

The impact

  • 5% Decreased data management cost

  • 10% Reduced risk of data non-compliance losses

  • 20% Improved customer satisfaction

  • 90% Reduction in touch points in the sales process