Many firms are facing challenges with their business’s value realization, time-to-value, and the adoption of digital marketing to address complex requirements and services. However, this purely technological strategy falls short while maximizing the potential of digital marketing.
Well, for sure Technology serves as a key enabler that ensures success, but it is important to incline your concentration toward business scenarios, marketing objectives, and the people in your organization if you want to offer quicker and better outcomes.
And it is important for the solution you choose to abide by the above requirements and support your step forward.
This blog describes the difficulties in using digital marketing and how SAP Marketing Cloud aligns to solve these issues.
Difficulties faced by Marketers
The issues faced by marketers include attribution across traditional and digital channels, a single-channel view of the customer, legal compliance, and many more. Though all of them might vary with time, some of the challenges might lose, or gain relevance as the new set of challenges frequently emerge.
Marketers should understand the growth of digital marketing takes consistent time and effort for a longer period before highlighting the arena of results.
Getting into digital marketing is like taking care of a puppy. You must always provide for it, and occasionally there are countless challenges to face yet one day, you will witness the growth and the bond developed.
Similarly, marketing is a living thing, much like a puppy, so you cannot expect it to start running the moment it is born just because it has legs like an adult.
SAP has Identified the 6D success and failure cycle for every marketer, let us look into them;
SAP’s 6D’s of success and failure for marketers:
Every stage of your digital marketing journey is influenced by at least six factors of success and failure. They are a source of risk, complexity, and duration of activities, but they also produce corporate value and return on investment. Time to look into them in detail;
Business scenarios: The greatest approach for a marketer to grasp business situations is to visualize campaign briefings (objectives, audience description, creative assets, and others). Every value-driven conversation begins with a business scenario case. Business scenarios explain a process from the perspective of the tool or the client and this helps businesses to analyze the process and technology they require.
One suggestion to always remember is Business scenarios should not be narrowed down by channels, data sources, or features to avoid limits brought on by design and produce the optimal scenario for you. With the correct objectives and goals in mind, you will be able to justify your marketing investments, despite the difficulties you face through the journey.
Channels: They define the medium you use to connect with your customer. It is a marketer’s duty to understand and choose their medium to connect with the customer and ensure the reciprocation of brand value to the clients. Each communication you make with the client resembles a business scenario, hence choose the best for you to witness the optimal results.
Data sources: The inbound component of your marketing strategies is described by data sources. They ought to make it possible for you to target the group of people mentioned in the company scenario. After considering pure data availability, you must also take ownership, legal & policy compliance, data quality & completeness, and provisioning speed into account.
Features: The term “features” refers to a group of functionalities required to implement business scenarios using channels and data sources. In other words, they assist you in managing your company. No matter how complex your technology stack is, less is more. Give end users what they require rather than the full extent of what is technically possible.
Organization: The company focuses on people and how to move toward digital marketing with them. Technology, as it exists today, will not help you succeed, but a group of people with the proper goals and attitudes will. This stage is frequently the most undervalued during projects, even though it is the most difficult to master. Utilize a “business scenario first” strategy to overcome the difficulty facing your corporation.
Geography: The geographic spread affects every other factor, including the popularity of outbound communication channels, the legality of data sources, the cultural preferences of your clients for receiving marketing messages, and so forth.
How Can SAP Marketing Cloud help?
The goal of SAP Marketing Cloud is to increase your average order value through improved campaign management, website optimization, and social media use through a consolidated platform integration for your business.
By enhancing your capacity to launch targeted campaigns and marketing initiatives at the appropriate moment, SAP Marketing Cloud integration can assist your business in increasing conversion rates. It can also assist you in sending tailored marketing messages that are pertinent to your target demographic.
You can gain better customer insights and interact with your customers across all devices and channels with the help of your integration with SAP Marketing Cloud. The solution helps you draft a better marketing strategy to embellish your company’s brand mark quickly and effectively.
Once you gather all the above benefits and consolidate them with your marketing activities, you can maximize marketing analytics to find new opportunities and raise the effectiveness and productivity of your marketing team and improve your collaboration with unified dashboards and real-time reporting for quicker decision-making, help you raise client happiness and loyalty, and help you create a stronger customer base.
KaarTech’s group of certified experts and consultants can help you customize SAP Marketing Cloud to meet the needs of each client making it simple to implement this solution.
Benefits Rendered by The SAP Marketing Cloud Solution:
- Integration of a multi-channel approach:
By gathering and analyzing data on each customer-brand encounter, you may create customized offers and advertising messages tailored to the present requirements of your audience while keeping a uniform marketing strategy across all sales channels.
- Key performance indicators evaluation:
Marketing initiatives should be followed by a well-thought-out plan. With SAP Marketing Cloud, you can manage campaign development and keep an eye on KPIs (Key Performance Indicators) to boost marketing effectiveness and hasten business results.
Users of the system have access to a unified customer view that includes real-time insights. Marketing experts can deliver the right messages to the right customer, at the right time, and in the right location by studying audience behavior.
- Identify and Segment customer expectations:
High volumes of customer data can be segmented by identifying customer expectations and putting customers into groups based on traits that go beyond demographic information. This is made possible by SAP Marketing Cloud. Planning actions for improved client interaction and creating targeted marketing communications are made simpler by customer segmentation.
Get to know about the solution in detail by engaging with our experts, and in order to get a heads up on how SAP Marketing Cloud aligns with the SAP Customer Experience Suite do read our previous blog on SAP CX.
What are the challenges faced by marketers in digital marketing?
Marketers face challenges like attribution across traditional and digital channels, a single-channel view of the customer, and legal compliance.
What is the 6D success and failure cycle for every marketer, according to SAP?
SAP identified six factors of success and failure, including business scenarios, channels, data sources, features, organization, and geography.
How can SAP Marketing Cloud help a business with its marketing strategy?
SAP Marketing Cloud can help businesses improve their campaign management, website optimization, social media use, and gain better customer insights to send tailored marketing messages.
How can KaarTech help businesses with the implementation of SAP Marketing Cloud?
KaarTech’s team of certified experts and consultants can help businesses customize SAP Marketing Cloud to meet their needs and make it simple to implement the solution.